A Bite at the (Purple) Apple for Bewonder*!

Author: Ahmad Majidiasl

Last week, retail and property company Revo, the organiser of the prestigious Purple Apple Marketing Awards, announced the shortlist for this year’s awards.

Drum roll please….the talents that lie within the Bewonder* team have racked up a fantastic TWELVE nominations for some of the most innovative and exciting Bewonder* brainchild event and campaign activity, we have created to date. From Imagination Seekers and Skies of Poppies, to a Strawberry Wall and a Scottish native ‘Oor Wullie’ takeover, shopping centres have become quite the interesting place under Bewonder* wings…

The Revo Purple Apple Marketing Awards are the only awards which recognsise and reward effective shopping and town centre marketing within the UK retail property sector. The awards are designed to acknowledge and highlight the value for money of shopping centre marketing and the effective activity that drives footfall to shopping and town centres, as well as directly increasing retail sales and everything (PR, digital, CSR…the list goes on!) in between. The awards showcase many of the most innovative and bright event and campaigns delivered across the country, with ceremonies attended by asset managers, fund managers, property management and centre teams and those working in the retail marketing profession. The Revo Purple Apple Marketing Awards Dinner takes place on Thursday 4th May at The Brewery, London. Categories include:


Business-to-Business marketing

Cause Related Marketing


Strategic Marketing Campaign

Tactical Marketing Communications

Personal Achievement Award Under 5 years and Over 5 years experience, and

Team Achievement Award


With the Purple Apple judging panel made up of industry experts, the awards are based on brand values, recognising and rewarding best practice, innovation, new initiatives in marketing, whilst communicating the effectiveness of marketing to the wider property sector.


We are proud to be shortlisted for a dozen Purple Apple awards, at a number of varied retail and leisure destinations up and down the UK. The shortlisted campaigns are:


Imagination Seekers – Eagles Meadow Shopping Centre, Wrexham   

Sky of Poppies – Queensgate Shopping Centre, Peterborough

St.Anns Pop-Up Cinema – St. Anns, Harrow

Christmas Castle – The Thistles Shopping Centre, Stirling

Oor Wullie Takeover – Overgate Shopping Centre, Dundee

Strawberry Wall – Kings Mall, Hammersmith

Shop & Sip – Kings Mall, Hammersmith

40th Birthday Party – Four Seasons Shopping Centre, Mansfield

Fashion Funfair – Eastbourne Arndale, Eastbourne

Live, Learn, Grow – St.Marks Shopping Centre, Lincoln

Woolly Zoo – Woolshops Shopping Centre, Halifax

Rio to Rochdale – Rochdale Exchange Shopping Centre, Rochdale


As an experienced full-service agency, our brand ethos is *to behold the possibilities, supported by our mission statement: We are about trying something new…turning the ordinary into extraordinary – delivering results differently. Working in the retail world across over 75 schemes for a number of clients, we understand the importance of creating the most engaging, inspiring and thought-provoking marketing there is; and with a substantial amount of shortlisted campaigns for this year’s Purple Apple Awards, our fingers are crossed for some smiling faces (no doubt with a glass of champers in hand…)!