Placemaking*Claiming back your lunch break; Placemaking in central London

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Merchant Square, Paddington had a bumper summer in 2015 thanks to a 14 week event programme managed and delivered by Bewonder*

We had a Summer of Fun with an array of outdoor activities hosted specifically for those working at this mixed use asset, helping them to claim back their lunch time! We had giant screens for people to step out into the sun and watch Wimbledon, extreme sports with a free falling stunt bag and a giant zip wire! The Royal Academy of Music came along and hosted performance sessions, and we had the famous DeLorean on site, for people to see in the day and then come back to watch Back to The Future at our outdoor cinema in the evening.

This and so much more was happening on site, and we worked with the estate team to ensure all occupiers were engaged and invited to take part in the fun!

Results

  • Exceeded Facebook target by 101%
  • Increased Merchant Square’s database by over 1,000 new registrants
  • Received over 3,000 hits on the events page of the website
  • 20% + click through rate on all of the emails distributed throughout the campaign
  • Reached over 10,000 people through a competition that ran on Facebook

Why not take 90 seconds to see some of the fun in action in our film here.