Digital*Zap it Unzip it

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While shopping centres across the UK dusted of their catwalks and prepared to unveil the seasons latest looks for the Spring/Summer 14 season, one Centre in Brighton had a very different plan.

Promising their customers and retailers anything but “another Shopping Centre catwalk show” Churchill Square in Brighton broke new ground with an innovative fashion show that saw the new Spring/Summer trends from the centre brought to life directly to customers smart phones. The Zap It, Unzip It Fashion Show launched as an App to bring fashion live to life on a digital platform!


  • 23,456 views across the whole campaign
  • Over 6,000 views in the first weekend
  • 5,512 database registrations
  • 12 out of 14 retailers sold out of featured outfits and similar products
  • 567 new Facebook likes, 51% increase YOY
  • £469, 467 of press coverage including Retail Week, Drapers and Drum
  • Footfall up by 3% YOY
  • Car park usage up 6% YOY