Email marketing: The fundamentals

We know an awful lot about HTMLs here at Bewonder*, but as with most areas of digital, the ever-changing world of email marketing continues to develop at a rapid rate.

Holidays are coming…

It’s late November, it’s definitely getting colder, the clocks have gone back and the countdown to Christmas is very much on.

Preparing for a Transition into Autumn

Whilst the darker nights are starting to draw in, ready for the clocks changing at the end of the month, it made me start to think “where has the last year gone?”

Don’t stop being creative – just beware creative consumers!

The recent ‘hijacking’ of two well-intentioned social media campaigns made me start to think: “is it worth it?” Why try to innovate and get the audience really involved? Is it now too risky to try and be creative and attempt to create a unique personalised experience for the audience?