Our Thinking.

Remembering that it is okay to not be okay.

Warmer weather has finally arrived, and with the longer days comes the chance to reflect on the year in advertising so far. 2019 has been tumultuous for the UK, but we’ve already seen ad agencies and brands alike tune in to key moments in both pop culture and politics.

Sure, the met gala was glamorous, but did you know it’s (retail marketing) award season again?

Here at Bewonder*, we’re proud of our email marketing expertise, but we often find ourselves wondering, “if we loved that email, why was the open rate so low?”. There are a number of factors which are crucial to the success of email marketing, but perhaps the most important of these is timing.

Here at Bewonder* we fully embrace April Fools’ Day, and the good, bad and plain wrong creative pranks that come with it. April 1st is the perfect excuse for brands to reveal their weirdest brainstorm outcome and share their own “fake news” in an attempt to prank audiences. We’ve rounded up our favourite April Fools’ of 2019…

National Apprenticeship Week celebrates apprentices in all fields of the business world and showcases how apprenticeships can be great alternative to further education. They provide the opportunity for young, inexperienced people to gain valuable experience and skills through practical, hands-on roles in the workplace.

Nineteen-year-old apprentice, Chloe Gill, reveals what life’s like as a Bewonder* Apprentice…

Getting something for nothing always feels super satisfying, and when it comes to marketing tools, there’s a whole host of useful sites and services out there which you can use without paying for a pesky subscription. We asked around, and came up with a list of our favourite freebies, for everything from basic design to SEO ranking.