Bewonder* Goes Purple Apple Picking

Sure, the met gala was glamorous, but did you know it’s (retail marketing) award season again?

Last week, we travelled down to London for the Revo Purple Apple Marketing Awards – the only awards dedicated specifically to recognising success within retail destination marketing in the UK. After a stellar year for our portfolio, we entered all five categories, and were thrilled to come home with two Purple Apples, as well as the much-coveted Golden Apple, which is the highest accolade of the evening. Here’s a little bit more about our most successful campaigns of 2018…

Heads, Shoulders, Knees and Toes – The Glades, Bromley – Purple Apple Winner in the Event category and Golden Apple Winner

Wholly integrated, educational and interactive, Heads, Shoulders, Knees and Toes was also a celebration of the 70th anniversary of the NHS! We worked closely with National Geographic and Harper Collins to deliver a uniquely informative event, which invited little ones to travel through the human body. We answered curious questions like “what happens to the lungs when you sneeze?” and “why do we laugh when we’re tickled?”, all our ‘junior doctors’ received a graduation certificate at the end of their journey.

Drop Your Perception – Churchill Square, Brighton – Purple Apple Winner for Cause Related Marketing

Brighton is well known for its diverse and inclusive atmosphere, and this event was a fantastic effort in pioneering progressive retail. For six days of gender-free fashion shows, we teamed up with Ditch the Label, an international anti-bullying charity devoted to supporting people effected by prejudice. The aim? To challenge stereotypes in the fashion industry, and subvert the conventional idea of clothes for men and women.

Enabled Shopping – Queensgate Peterborough – Merit Winner for Cause Related Marketing

First launched back in 2017, this initiative involves taking extra measures to ensure that the centre is a soothing and pleasant shopping environment for those with visible and invisible disabilities, as well as carers and any individuals with additional needs. This can include low-volume, soothing music, dimmed lights throughout the evening, fewer tannoy announcements and dedicated quiet zones for people effected by noise. Accessibility is a priority for Queensgate, and with the launch of Purple Tuesday last year (the UK’s first accessible shopping day), it’s more prominent than ever.

All in all, a brilliant evening for us, with some proud moments to remember. This year, we played an extra special part in the awards, as we were lucky enough to sponsor the event itself! With a topical theme of The Greatest Showman, the night was imbued with carnivalesque magic, from surreal stilt walkers to a show-stopping performance from Britain’s Got Talent winners, Diversity. We can’t wait to see what’s in store next year!

 

Author

Alys Marshall