Even for the experts, knowing your channels inside out can sometimes be tricky. We’ve complied this handy check-list to help you avoid making all too common mistakes.
- Avoid using sales language on organic posts. Facebook has a bank of good and bad words, if you’re found to be posting language such as ‘sale’, ‘free’ or ‘offer’ on posts that you haven’t advertised – Facebook will cap your organic reach, leaving you with little or no engagement. The difficult part? Facebook’s collection of “bad” words changes frequently, so stay on guard. Monitor your reach!
- Twitter isn’t a platform for endless retail offers and savings. Promoting the latest River Island sale won’t get you very far with engagement, no matter how pretty the content appears. Generally, you should fill your Twitter feed with local news, stakeholder content your audience will find interesting, and it should always have a strong community feel. Without it, you can wave goodbye to your followers!
- When advertising, make sure your target audience is defined. It’s important to delve into as much detail as possible, so spend a little time researching geo targeting, interests and gender(s) and then implement this information into your advertising plan. Be sure not to rely on automatic settings set by Facebook, Instagram and Twitter – experiment with cost per like, bid caps, location and intermittent posting.
- Steer clear of too much text! Whether you’re posting content onto Instagram or creating a like ad for your Facebook page, images need to be creative, visual and engaging for your audience. Instead of cramming text into your artwork, add the relevant information to captions or even provide a link to the website for your users to click on. Always choose original centre photography over recycled stock images.
- Do your research – move with the times! Is your business on snapchat? Do you have an active YouTube channel? According to WordStream, YouTube has over a billion users, that’s almost one-third of total internet users watching video content. If you’re not already, utilise this, start creating video content and test how well it performs compared to stock social posts.
As long as you understand the needs of your audience and follow basic social media steps, you can create engaging content! Just a small change here can yield greater results.