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Riverside

Mental health matters

PR & Content

Mental health cases increased by 27% across the UK in 2020, with Staffordshire accounting for 8% of this figure. We were only too pleased to help Stafford’s Riverside shopping centre support its local community by raising awareness of mental health illnesses, including the signs, symptoms and stereotypes, as well as promoting local organisations that could support sufferers, carers, friends and family members in their time of need.

Supported by The Mental Health Foundation and Poetry in Public, a mannequin installation was used to highlight the different types of illnesses and stereotypes in a visually engaging way, whilst local support groups were on hand to offer advice and information at our Mental Health Hub.

The initiative saw outstanding community and retailer support and engagement, with a 13.6% increase in footfall week on week. Facebook engagement increased by 3,506%, whilst Instagram engagements increased by 152.8%.