Riverside

Mental health matters

PR & Content

Supported by The Mental Health Foundation and Poetry in Public, a mannequin installation was used to highlight the different types of illnesses and stereotypes in a visually engaging way, whilst local support groups were on hand to offer advice and information at our Mental Health Hub.

The initiative saw outstanding community and retailer support and engagement, with a 13.6% increase in footfall week on week. Facebook engagement increased by 3,506%, whilst Instagram engagements increased by 152.8%.