6 St. James House – Occupier Placemaking

Client

Pontegadea (UK) Ltd

The Challenge

St James Square in the City Of Westminster has long been one of London’s most desirable addresses.

In 2016, we lit up 6 St.James Square with the exclusive ‘Christmas Cheer’ event that put the location on the map and rewarded Pontegadea’s occupiers with a unique Christmas party.

Following the success of this event, Pontegadea asked us to repeat the feat in Summer 2017, by creating an exclusive summer experience for the occupiers to once again make St James Square and Babemaes Street the place to be.

Celebrating Creativity

The Solution

In keeping with the cosmopolitan urban setting of the area, Bewonder* proposed and developed the “Celebration of Summer” event.

Staged in July 2017, the concept featured an outdoor street party that created a casual summer vibe for the community in 6. St. James’s Square/16 Babmaes Street and transformed the look and feel of the area.

To create an authentic experience, our trusted suppliers worked alongside JLL management and the occupier’s on site teams to add festoon bunting, tree lighting, a rustic wooden bar with experienced bar staff, vintage games, a caricaturist, a summer disco and a buffet of delicious finger food.

Our Results

On the day, over 125 guests soaked up the atmosphere at the “Celebration of Summer” party – creating a unique spectacle that only underlined the exclusivity and vibrancy of the location and development.