To develop a brand and website for the newly launched leisure offering at premium London residential development, One Tower Bridge.
The newly welcomed leisure occupiers include some of the UK’s most exciting F&B and entertainment operators such as The Ivy, Tom Simmons, The Coal Shed, Bridge Theatre and many more.
With the apartments at One Tower Bridge selling for a minimum of £3 million, in line with the residential proposition we had to ensure our leisure-focused brand and website felt premium and aspirational, whilst at the same time communicating an accessible, exciting destination where visitors want to spend more time.
We created a brand identity that capitalises on the emotive experience we want you to have when visiting One Tower Bridge. We positioned the brand as an extension to your everyday life and therefore created LIFE. Creating a lifestyle like no other.
We developed an aspirational and premium website, but ensured the copy tone used throughout was approachable and fun. With the main sectors split into; FEAST.APPLAUD.LIVE, we wanted to demonstrate the things you could be doing at LIFE. By One Tower Bridge
As part of the content strategy we wanted to ensure that directed traffic to the website from day one. We developed a display and search campaign to support the launch of the website.
In the first month of the site being live, we have had 1,997 users and 3,299 page views.