Orega Brand Refresh
Orega approached Bewonder to become their strategic and creative partner in progressing and modernising the architecture of their brand, while honouring the legacy of the 20-year strong business and championing their position as leaders in the increasingly competitive flexible workspace market. The brand needed a refresh to ensure it remained relevant in a post pandemic world.
Working collaboratively, we were able to bring out the essence of the brand through a contemporary, fresh and premium approach. However, the style honoured the legacy of the brand equity Orega had developed over two decades.
Once the brand identity and brand guidelines were complete, we moved on to the next stage of developing a collection of brand assets including sales collateral and templates to use across the dynamic business.
Finally, we worked closely with Orega to help them to simplify and streamline the user journeys on their website design by using bespoke illustrations, iconography and crafted micro iterations. This created a fresh and innovative experience, further establishing Orega’s presence as a market leader.
A premium brand evolution has been launched to the market with exceptionally positive feedback by all stakeholders and customers. The Orega team have commented on the ease of creative collaboration and well-balanced result.