Queen St Quarter Branding graphic 1
Queen St Quarter Branding

Client: JLL Residential

Queen St Quarter Branding

The Challenge

Queen Street Apartments is a rental community, situated in a 19th century building in the centre of Leicester’s Cultural Quarter. With the scheme under new owners and management, Bewonder* was engaged to develop a new brand and positioning.

Our Solution

We hosted a brand workshop with the scheme’s key stakeholders in order to get a better understanding of the scheme’s history and vision. Once the insights had been reviewed, Bewonder* crafted and developed a new name and brand position, “Queen Street Quarter”.

Queen St Quarter Branding case study example 1
Queen St Quarter Branding case study example 2

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