Client: JLL Residential
Queen St Quarter Branding
Queen Street Apartments is a rental community, situated in a 19th century building in the centre of Leicester’s Cultural Quarter. With the scheme under new owners and management, Bewonder* was engaged to develop a new brand and positioning.
We hosted a brand workshop with the scheme’s key stakeholders in order to get a better understanding of the scheme’s history and vision. Once the insights had been reviewed, Bewonder* crafted and developed a new name and brand position, “Queen Street Quarter”.