Client: The Crown Estate
Rushden Lakes Website Marketing
The Crown Estate challenged Bewonder* to undertake a complete rebuild of the Rushden Lakes website. Following a review of the usability and design of the site, it became clear that it was overly complex with regards to user journey and it needed to evolve in order to improve accessibility.
Our design and web development teams created a new website, which reflected the sophisticated Rushden Lakes brand. The website includes defined, interlinking user journeys and an ‘explore’ section that highlights the important surrounding areas of the Northamptonshire shopping destination.