Client: Starwood Capital Group
South Bank Central Identity
We worked in collaboration with Starwood Capital Group to identify the organisations’ brand architecture from vision, mission, values, ethos and positioning. This was then to be developed into a visual identity for the investors’ first venture in the UK – South Bank Central, a bustling food and leisure destination in South London.
Bewonder* developed three unique brand conceptual routes, and subsequent identities across retail and commercial sectors for the estate. The brand was developed from concept and successfully launched with significant market penetration. Currently, we are working on all elements of brand delivery to bring this to life across website, leasing collateral, plus more.