Client: Aberdeen Standard Investments
Following development of the new brand identity, the Thistles website was in much need of a refresh and restructure. The previous website was a number of years old and functionality was poor, particularly on a mobile device. The new website needed to be clean, easy to navigate and visually strong in-line with the new branding.
Key elements such as the rotating banner, the dedicated ‘What’s Happening’ section and the Wolf Pack kids’ club sign up, were all important features to have included and easy for both shoppers and retailers to locate. Features such as the large rotating banner on the homepage, also directly linked into the wider brand with the curved edges and strong use of imagery. The language used ties directly into the brand positioning and tone of voice, with sayings such as ‘parking is a doddle’ and ‘store guide – don’t get lost’, a new approach for Thistles but one that received good feedback from shoppers. Bewonder* continue to manage and update the website and social media platforms as part of a wider marketing instruction for Thistles.