The Challenge
Following successful previous campaigns ‘Head, Shoulders, Knees & Toes’ and ‘Kids on the Moon’, Bewonder* was challenged once again to create a unique, educational campaign for The Glades in Bromley. The campaign was to focus on the environment and involve several stakeholders to increase the community aspect.
Our Solution
During the summer, ‘You, Me and the Sea’ docked at The Glades, where kids donned their life jackets for an epic, free journey into discovering the world’s oceans. Held in association with National Geographic Kids, Harper Collins and the Marine Conservation Society, this interactive exhibition was a UK shopping centre first.
Our results
- 7.3% total centre sales increase YoY
- 81,979 PR reach
- 5.8% footfall increase
Services
