Client: LaSalle Investment Management
You, Me & the Sea Event
Following successful previous campaigns ‘Head, Shoulders, Knees & Toes’ and ‘Kids on the Moon’, Bewonder* were challenged once again to create a unique, educational campaign for The Glades in Bromley. The campaign was to focus on the environment and involve several stakeholders to increase the community aspect.
During the summer, ‘You, Me and the Sea’ docked at The Glades, where kids donned their life jackets for an epic free journey into discovering the world’s oceans. Held in association with National Geographic Kids, Harper Collins and the Marine Conservation Society, this interactive exhibition was a UK shopping centre first.
- 7.3% total centre sales increase YoY
- 81,979 PR reach
- 5.8% footfall increase