Boosting brand visibility online
Design and develop a new website that boosts brand visibility, improves navigation, provides location awareness of the retail park, and effectively promotes the various brands within the park.
Specialism
Website design
Website development
Sector
Digital
Taking into account that retail parks primarily attract visitors who travel by car, the objective was to create a unique identity for the park, distinguishing it from a nearby scheme with a similar name. The website was designed mobile-first to serve as a navigational tool for visitors in Reading, helping them discover Premier Inn for festival weekends, and providing a convenient parking location for match days at Madejski Stadium.
RESULTS
- Top search ranking on Google
- 114% increase in website visits
during launch week - Anecdotal input for improving customer directional help and increasing tenant visibility
