BRANDING
WITH PURPOSE

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Aberdeen Investments


We designed, developed, and established a distinctive and iconic brand for Fareham Industrial Park, integrating design elements that reflect the asset’s forward-looking vision, unique identity, and the character of the local area – with a design that effortlessly adapts across signage and leasing collateral.

BRAND CREATION
BRAND APPLICATION
SOLAR-POWER SIGNAGE & WAYFINDING
LEASING
DIGITAL

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We revitalised the brand identity for the industrial park, creating a singular and striking typeface that became the icon, the logo, the brand. The new signage suite was designed to feel bold and stylish, while remaining sensitive to the site’s existing infrastructure – delivering maximum visual impact, clear wayfinding, and minimal disruptions.

The new brand was rolled out across a comprehensive signage suite – including a solar-powered totem, a directory board, and full site-wide wayfinding signage. We also delivered new branding for the management office, along with a bold leasing brochure and a fully redesigned website – bringing consistency, clarity, and a standout appeal across every touchpoint representing Fareham Industrial Park.

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