Creating a summer destination
Costa Del Croydon is the first event of its kind in Croydon – a vibrant summer beach on the rooftop of the Centrale Shopping Centre car park!
Specialism
Marketing
Campaign Design
Event Creative
Digital Advertising
Audio Advertising
Sector
Retail
By utilising geographic and demographic targeted digital and audio advertising, strategically located adverts and customer databases, the campaign achieved impressive results, including a surge in ticket sales and a significant increase in footfall.
A seven-day teaser campaign generated anticipation and excitement among the target audience, setting the stage for the full advertising launch.
The use of geo-targeting and demographic-focused digital advertising increased awareness and engagement by reaching the desired audience. Strategically placed static and animated adverts captured attention and enticed visitors to Centrale & Whitgift, extending the event’s reach to a wider demographic.
Through audio commercials, the campaign engaged with the target audience at home, during commutes, and leisure activities, enhancing brand presence and driving awareness and ticket sales.
