WE CREATE POSITIVE CHANGE
When JLL won a new 7 year global contract with HSBC we were asked to create a new brand for their Workplace Experience & Operations services. This new contract, new start and new fresh way of working demanded a new name, brand look and feel and easy to apply brand tool kit.
Specialism
Brand Creation
Brand Application
Brand Naming
Digital Assets
Email Design
Video Creation
Sector
Customer Experience
Communications
First we created a new and simple easily translatable name that would appear and blend easily within our messaging and a modular logo style which forms the basis of our graphic and visual templates. A new colour palette and icon style was introduced to complement the brand’s five different sectors.
We created a fresh and exciting brand, new tone of voice, brand launch video, digital and presentational pieces and a comprehensive toolkit with easy to use guidelines to adapt and work across different platforms and applications.
