this
is how
we roll

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The galleries
Unicornfest
roller rink


Deliver a vibrant, footfall-driving activity in a large vacant unit at The Galleries Shopping Centre, Bristol.As one of the UK’s leading rural estates, the Windsor Estate manages a substantial Day visitor business, alongside commercial forestry operations, sensitive landscape management of a unique Royal park, and a large property portfolio. Their tenants and business community include the Ascot racecourse, as well as golf courses, farms, businesses, schools, and families.

Specialism

Event Design
Rates Mitigation
Void Unit Activation
Digital Advertising
Stakeholder
Engagement

Sector

Retail

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Bewonder* linked through with Bristol’s city-wide Unicorn Trail to run a themed roller rink within a large void unit within The Galleries.

The Unicornfest Roller Rink ran every weekend from July to August, with over 460 skaters taking to the rink. The area featured a check-in desk, as well as tables and chairs surrounding the roller rink. We also encouraged skaters to share their photos with a selfie frame tagging #unicornfestgalleries.

Results

  • Achieved a rates mitigation saving of
    £17,900
  • Delivered six weekends of activity
    over the summer holidays
  • Raised £937 for Leukemia Care
  • Footfall was +3% YoY
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