A summer
of fun
Placemaking
MERCHANT SQUARE
Summer of Fun
This mixed-use development of c. 2 million sq ft in the heart of Westminster, Merchant Square is ideally placed to provide a much needed focus and sense of place.
PLACEMAKING
CAMPAIGN MANAGEMENT
EVENT ACTIVATION
BRAND & MARKETING
SIGNAGE & WAYFINDING
DIGITAL ADVERTISING
RESULT
Transformation of a mundane environment into an attractive, high profile sense of place with an enhanced customer experience.
The primary objective was to create destination appeal to drive footfall. Our ‘Summer of Fun’ campaign featured a programme of activations including dragon boat racing, virtual F1 driving, zip line, crazy golf, and street food for the occupier community, residents, and general public.
