Take a
closer look
Digital
railpen
Caledonia Park
Supporting the repositioning strategy of a designer outlet with a new website following their £7 million development.
User research
Wireframes
Prototyping & Testing
Branding
Web Design
Web devlopment
Aligning with the new brand,
tone of voice and asset strategy we designed a site to connect people with Caledonia Park digitally, with a focus on an enhanced user experience and intuitive user journey.
rESULTS
A new digital experience for shoppers and brands that helped support an increase in asset footfall of +22% year-on-year, increase in turnover of +20% year-over-year and five new partner store launches.
