My family
adventure
Marketing & Communications
![My family adventure 1 Mask group 13](https://bewonder.co.uk/wp-content/uploads/2023/10/Mask-group-13.png)
HAMMERSON
Tree Tops
Developing a campaign to drive footfall and increase dwell time, whilst delivering return on experience for customers during the summer holidays.
EVENT DESIGN
EVENT ACTIVATION & MANAGEMENT
MARKETING & COMMS
SIGNAGE & WAYFINDING
DIGITAL ADVERTISING
![My family adventure 2 Mask group 14](https://bewonder.co.uk/wp-content/uploads/2023/10/Mask-group-14.png)
![My family adventure 3 Mask group 15](https://bewonder.co.uk/wp-content/uploads/2023/10/Mask-group-15.png)
We launched ‘Tree Tops’ – a free woodland themed adventure playground designed to drive footfall and excite customers, whilst providing opportunity for occupier involvement through the Tree Tops trail.
Tree Tops ran for two weeks, and was built across four pods in line with Union Square’s fire safety policy. The pods included a ball pit, slides, swings and a tree house, as well as a workshop area where we hosted four eco-crafting sessions. This activity made shoppers stay for longer and want to come back for more!
![My family adventure 4 Mask group 17](https://bewonder.co.uk/wp-content/uploads/2023/10/Mask-group-17.png)
RESULTS
- A total of 5,450 visitors, with overall footfall increasing by an average of +4%
- 259 people attended the 4 eco-crafting sessions & 130 took part in the Tree Tops trail
- Collaborated with 2 stakeholders, which included fundraising £500 for charity
- 49,652 social media impressions, reaching 39,583 people
![My family adventure 5 Mask group 18](https://bewonder.co.uk/wp-content/uploads/2023/10/Mask-group-18.png)
![My family adventure 6 Mask group 16](https://bewonder.co.uk/wp-content/uploads/2023/10/Mask-group-16.png)
![My family adventure 7 Mask group 20](https://bewonder.co.uk/wp-content/uploads/2023/10/Mask-group-20.png)
![My family adventure 8 Mask group 19](https://bewonder.co.uk/wp-content/uploads/2023/10/Mask-group-19.png)