A summer

of fun

Placemaking

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MERCHANT SQUARE

Summer of Fun

This mixed-use development of c. 2 million sq ft in the heart of Westminster, Merchant Square is ideally placed to provide a much needed focus and sense of place.

PLACEMAKING

CAMPAIGN MANAGEMENT

EVENT ACTIVATION

BRAND & MARKETING

SIGNAGE & WAYFINDING

DIGITAL ADVERTISING

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RESULT

Transformation of a mundane environment into an attractive, high profile sense of place with an enhanced customer experience.

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The primary objective was to create destination appeal to drive footfall. Our ‘Summer of Fun’ campaign featured a programme of activations including dragon boat racing, virtual F1 driving, zip line, crazy golf, and street food for the occupier community, residents, and general public.

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