Meet the
neighbours
Customer Experience
M7
MAILBOX
Repositioning The Mailbox as a mixed-use office-led lifestyle destination with a thriving occupier community.
Voice of the customer
Occupier communications
enlivenment plan
Community engagement plan
Development of a new CX strategy for The Mailbox
This involved an occupier survey to understand their needs, a new occupier communication plan including newsletters, emails, social media, occupier app and meet the neighbour events, as well as an occupier engagement and enlivenment programme including Canalside at Mailbox – a summer of live music and entertainment, free yoga and HIIT classes, Dohl drumming workshops to celebrate Diwali and exclusive art exhibitions.
RESULTS
- Fully attended occupier workshops for Diwali
- 9 activations linked to the 2022 Commonwealth Games
- 22 local stakeholder partnerships
- £200,000 raised for charity
- Fully booked wellbeing programme
- 90% occupier satisfaction score.
